A strong social media presence is vital for brand growth and engagement. This section showcases my approach to driving results through strategic social media marketing.
This includes: Social Media Strategy, Content Creation & Curation, Copywriting, Graphic Design, Video Editing, Management, Influencer Collaborations, and more. My work helps brands enhance their online presence and achieve their business goals.
A SHOWCASE OF MY WORK
Social Media Marketing Certifications
Case Study #1: B2C Retail Business
Reviving Tacos & Tequila’s Online Presence: Social Media Strategy & Growth
When I took over Tacos & Tequila’s social media accounts, the business hadn’t posted in years, had no content strategy, and was missing key opportunities to engage with its audience. As an experienced social media marketer, I implemented a complete digital transformation, modernizing the brand’s online presence and turning passive followers into an active, loyal community.
I developed and executed a high-impact content strategy that prioritized engaging, community-driven storytelling over traditional promotional posts. By incorporating dynamic video content, behind-the-scenes kitchen moments, staff features, interview-style clips, and trending social media challenges, I successfully increased local followers by over 80% in just three months, increased engagement, & established Tacos & Tequila as a must-visit dining destination.
Additionally, I launched the restaurant’s first-ever influencer partnership, bringing in fresh audiences and boosting brand credibility. I also introduced Tacos & Tequila’s first social media sweepstakes, generating excitement, driving engagement, and expanding the restaurant’s email list for long-term customer retention. These efforts, combined with a data-driven content strategy, directly contributed to a 25% increase in overall monthly sales, reinforcing the power of strategic digital marketing in driving real business growth.
Instagram Account , Facebook Account
Social Media Graphics
Social Media Examples: Short Form-Videos
Skills Showcased: Social Media Strategy, Video Editing, Graphic Design, Social Media Management
Click These Image Previews Below to see samples of the videos
Social Media Posts
Skills Showcased: Social Media Strategy, Copywriting, Graphic Design, Social Media Management
Brunch Service Announcement
Community Involvement Promotion / PR
Brunch Promotion
National Holiday
Dessert Promotion
Fundraiser Promotion / Community Involvement
National Holiday
Margarita Promotion
New Product Promotion
Branded T-Shirt Promotion
Event Promotion
Fun Social Media Trend
(Wrapped/ Year in Review)
End of Year Feedback Promotion
Contest Promotion
Content Example: Brunch Teaser: Facebook
I developed a strategic teaser campaign to generate excitement for the restaurant’s upcoming brunch service, focusing on community engagement and brand awareness. By crafting a compelling piece of content that sparked curiosity, I strategically shared it in local Facebook groups, where it quickly gained traction. The post ignited a wave of conversation, with community members actively commenting and speculating about the big reveal, leading to a surge in engagement. This organic buzz not only strengthened brand loyalty but also positioned the restaurant as a highly anticipated brunch destination, creating momentum even before the official launch.     Â
Content Example: Sweepstakes Giveaway: Instagram & Facebook
I spearheaded Tacos & Tequila’s first-ever social media sweepstakes, offering a highly enticing prize—free taco platters for a year—to maximize participation and engagement. By implementing a multi-platform promotional strategy, I strategically shared the campaign in highly active local Facebook groups, leveraged Instagram and Facebook Stories for continuous visibility, and crafted compelling posts that encouraged viral sharing.
The results were game-changing: In just one month, we saw a surge in email list signups, significantly expanding our database for future marketing efforts. The campaign also drove a substantial increase in social media followers and engagement, strengthening Tacos & Tequila’s brand presence and turning casual visitors into lifelong fans. This initiative not only amplified brand awareness but also fostered a stronger sense of community, reinforcing Tacos & Tequila as a go-to destination for both locals and visitors alike.
Example: Social Media Photo Carousel Â
The social media photo carousel showcases the top margaritas in a fun and engaging way, encouraging users to pick their favorite cocktail while also promoting the company’s rewards program. Â
Influencer Marketing Example
I spearheaded Tacos & Tequila’s first-ever influencer collaboration, designed to attract a younger audience and grow our Instagram following. Through strategic research, I identified a highly engaged student leader at a local university who had a strong presence on social media and a talent for creating compelling content.
To ensure consistency and brand alignment, I developed a comprehensive influencer brand guide, outlining clear deliverables and messaging. By executing a well-structured partnership, we successfully increased local followers within our target demographic, boosted engagement, and elevated brand awareness, positioning Tacos & Tequila as a go-to spot for college students and young professionals.
Case Study #2: Travel & Lifestyle Channel
Case Study #1: Kev Fernan – Travel & Lifestyle Content Creator
I successfully grew a highly engaged travel-focused audience from 0 to over 40,000 followers and subscribers within a year on Tiktok & Youtube by leveraging strategic content creation and data-driven social media practices. By producing visually compelling and shareable content, I created multiple viral posts that collectively garnered over 8 million views, significantly increasing brand visibility and engagement. I implemented platform-specific growth strategies, including optimized posting schedules, trend-driven content, and community interaction, to maximize reach and audience retention. Through a combination of creative storytelling, SEO-driven captions, and consistent engagement, I built a thriving travel community that continued to grow organically.
High-Impact Content Strategy & Viral Success
By leveraging data-driven strategies, trend analysis, and storytelling techniques, I have successfully created and executed social media content that has gone viral and achieved notable engagement metrics. My expertise in content ideation, filming, editing, and optimization ensures that each piece resonates with the target audience, increases reach, and maximizes engagement across platforms. These high-performing travel videos have generated millions of views, thousands of shares, and significant follower growth, reinforcing my ability to produce content that stands out in the ever-evolving digital landscape.
YouTube Short
3.8M Views
65.5K Likes
531 Comments
Tiktok Video
1.9M Views
130K Likes
731 Comments
Tiktok Video
1.6M Views
117.7K Likes
378 Comments
YouTube Short
266K Views
5.2K Likes
83 Comments
Long Form Video Examples
I have extensive experience in long-form social content on YouTube, having created numerous travel films in a variety of styles, from cinematic storytelling to fast-paced, engaging vlogs. My ability to capture compelling narratives, edit dynamic visuals, and optimize content for audience retention has allowed me to produce videos that resonate with viewers and drive engagement. Through strategic storytelling and high-quality production, I craft immersive travel films that captivate audiences and enhance brand presence.