A strong brand identity is more than just a logo—it’s the visual and strategic foundation that shapes how a brand is perceived. This portfolio showcases expertly crafted brand identities that create lasting impressions and drive recognition. From concept to execution, every design element is thoughtfully developed to reflect a brand’s essence, values, and market positioning.
Featured work includes comprehensive brand identity systems, logo design, typography and color palettes, brand guidelines, packaging and print materials, social media assets, website and digital branding, and more. Each project is designed to create a cohesive, compelling, and memorable brand presence.
A SHOWCASE OF MY WORK
Logo Design
Design Work
Promotional materials, event assets, marketing collateral, print advertisements, recruitment materials, etc.
Social Media Content – Design
Social media content, digital advertisements, website graphics, etc.
(See “Social Media Marketing” section below for more examples)
Email Marketing Design
Skills Showcased: Email Marketing Strategy, Email Design
Website Design
Full Menu Redesign
BEFORE
AFTER
Situation: The previous menu lacked both visual appeal and clarity, making it difficult for customers to navigate their options. With only simple ingredient lists and no high-quality imagery, the menu failed to create an engaging or enticing dining experience. Additionally, it did not reflect the restaurant’s evolving brand identity, missing opportunities to showcase its personality and key offerings. Without a structured layout, essential revenue drivers—such as catering, online ordering, and loyalty programs—were overlooked.
Task: The goal was to create a more visually compelling and strategically designed menu that not only enhanced the customer experience but also drove sales and reinforced brand consistency.
Action: Enticing descriptions now accompany each menu item, offering a flavorful narrative of what customers can expect, making their decision process more engaging and enjoyable. To further enhance functionality, I added a clear call-to-action (CTA) to educate customers on the convenience of Online Ordering.
Results: The menu also reflects the restaurant’s updated branding, featuring modern typography, consistent color schemes, and an overall aesthetic that complements the Tacos & Tequila identity. This redesign not only improves customer understanding and satisfaction but also has helped to increase sales by highlighting key dishes and services in a visually compelling way and encouraging return visits.
Loyalty Program Flyer
Timeline: 30 Days
Situation: Tacos & Tequila aimed to drive more sign-ups for its loyalty program but needed a more strategic and visually compelling approach to communicate its value and simplify the enrollment process.
Task: I was responsible for designing a high-impact promotional flyer that would effectively capture customer attention, clearly outline the program’s benefits, and streamline sign-ups.
Action: To enhance user experience, I integrated a scannable QR code alongside a smartphone visual, reinforcing a seamless digital transition. The flyer featured a structured, step-by-step guide for easy comprehension while maintaining brand consistency through cohesive colors, typography, and design elements.
Result: This strategic redesign led to a 25% increase in loyalty program sign-ups within 30 days, demonstrating the effectiveness of clear, user-friendly design in driving customer engagement and conversions.