Marketing Portfolio & Case Studies
Mr. Kevin Fernandez is a seasoned marketing leader with over seven years of experience driving brand growth through innovative strategies and data-driven insights. With a proven track record at top marketing and design agencies, he specializes in developing and executing high-impact marketing initiatives that elevate brand presence, engage audiences, and deliver measurable business results. His expertise spans strategic brand development, social media marketing, and SEO, with a focus on aligning marketing efforts with overarching business objectives. This portfolio showcases a curated selection of his work, highlighting his ability to drive meaningful results & brand success.
PHOTOGRAPHY
Throughout the years, I’ve built a diverse collection of images across various genres, including portraits, landscapes, and even wildlife. Each photograph reflects my commitment to capturing the essence of the subject, blending artistic vision with technical expertise. Explore the gallery to see how I bring scenes to life through the lens.
Preview of Photo Gallery
GRAPHIC DESIGN &
BRAND MARKETING
A strong visual identity is essential for building a memorable brand. This section showcases a diverse range of design work that brings brands to life through compelling visuals and strategic creativity. This includes: Brand Design Work, Logo Designs, Menu Design, Print & Digital Promotional Materials, Social Media Graphics, Branding Collateral, Packaging Design, Event Marketing Assets, Email Marketing Design, Presentation Decks, Website & Landing Page Design, Advertisements, Infographics & More!
Full Menu Redesign
Situation & Tasks
The previous menu lacked both visual appeal and clarity, making it difficult for customers to navigate their options. With only simple ingredient lists and no high-quality imagery, the menu failed to create an engaging or enticing dining experience. Additionally, it did not reflect the restaurant’s evolving brand identity, missing opportunities to showcase its personality and key offerings. Without a structured layout, essential revenue drivers—such as catering, online ordering, and loyalty programs—were overlooked. The goal was to create a more visually compelling and strategically designed menu that not only enhanced the customer experience but also drove sales and reinforced brand consistency.
Actions & Results
Enticing descriptions now accompany each menu item, offering a flavorful narrative of what customers can expect, making their decision process more engaging and enjoyable. To further enhance functionality, I added a clear call-to-action (CTA) to educate customers on the convenience of Online Ordering.
The menu also reflects the restaurant’s updated branding, featuring modern typography, consistent color schemes, and an overall aesthetic that complements the Tacos & Tequila identity. This redesign not only improves customer understanding and satisfaction but also has helped to increase sales by highlighting key dishes and services in a visually compelling way.
Print Advertising
Promotional materials, event assets, marketing collateral, print advertisements, recruitment materials, etc.
Digital Content
Social media content, digital advertisements, website graphics, etc.
(See “Social Media Marketing” section below for more examples)
LOGO DESIGN
Youtube Thumbnail Design
Eye-catching YouTube thumbnails that captivate viewers and drive engagement, ensuring your videos stand out in a crowded digital landscape.
SOCIAL MEDIA MARKETING
A strong social media presence is vital for brand growth and engagement. This section showcases my approach to driving results through strategic social media marketing. This includes: Social Media Strategy, Content Creation & Curation, Copywriting, Graphic Design, Video Editing, Management, Influencer Collaborations, and more! My work helps clients enhance their online presence and achieve their business goals.
Case Study #1: Tacos & Tequila Restaurant and Cantina
Bringing the Fun: Building Connections with Tacos & Tequila
Challenge: The social media strategy was overly promotional, missing opportunities to highlight the restaurant’s vibrant culture.
Solution: Introduced engaging content featuring employees, food, and behind-the-scenes moments to align with the brand’s core value of connection.
Results: Doubled followers in a few months, boosted engagement and brand loyalty, and strengthened the brand’s visual identity and online presence.
Case Study #2: Dog Teeth Cleaning Business
From Mundane to Engaging: Driving Local Awareness for Doggy Dental
Challenge: Doggy Dental’s social media lacked engagement and failed to connect with NYC’s dog-loving community.
Solution: Revamped the feed with vibrant carousels and reels, educating followers on non-anesthetic dog teeth cleaning, while integrating local SEO to target NYC dog owners.
Results: Increased social shares and engagement, boosted inquiries and calls, and established Doggy Dental as a trusted brand in pet care.
Previous Work Experience: At We The Creative / Jovenville, I led a creative team and was responsible for showcasing the company’s portfolio, enhancing its online presence, and driving new business opportunities.
Social Media Example: Brunch Teaser
Goal: Community Engagement
Result: Buzz within the community, High Engagement Rate, Increased Brand Loyalty
Social Media Example: Sweepstakes Giveaway
Goal: To increase brand awareness and following
Results: Increased brand awareness, and following.
Additional Social Media Examples
Social Media Strategy, Copywriting, Graphic Design, Social Media Management, Community Management
Example: Social Media Photo Carousel
The social media photo carousel showcases the top margaritas in a fun and engaging way, encouraging users to pick their favorite cocktail while also promoting the company’s rewards program.
Email Marketing
With a focus on compelling design and effective communication, I’ve developed and executed email marketing campaigns that engage audiences and drive brand growth.
Email Marketing Examples
Skills Showcased: Email Marketing Strategy, Email Design
Video Editing & Videography
With a keen eye for detail and a passion for storytelling, I’ve created visually engaging videos that resonate with audiences and elevate brand narratives.
PROJECT MANAGEMENT
I bring extensive project management experience in the public sector, having collaborated with various cities on diverse initiatives. My expertise spans the management of print publications, event flyers, logos, trade show materials, internal corporate videos, branding guides, and comprehensive rebrands. Notable cities I have worked with include the City of Lancaster, Town of Danville, City of Orange, and the Los Angeles Department of Regional Planning.
Influencer Marketing & Content Creation
As a travel content creator, I’ve created engaging content that has reached millions globally. I’ve collaborated with numerous outdoor and travel brands, creating impactful content that resonates with audiences and enhances brand visibility.
Image Editing
My photo editing skills blend precision and creativity, from seamless object removal to meticulous color grading, enhancing visual storytelling with a refined touch.
SEO: SEARCH ENGINE OPTIMIZATION
By strategically utilizing Ahrefs and conducting thorough competitive analysis, I optimize online presence to ensure brands achieve superior search engine rankings and outshine their competitors.
NOTABLE AWARDS
Achieved 1st Place Award for competing in the
2022 Whitney Jones Classic (Bodybuilding Competition)
Men’s Physique True Novice – Class A Division
Hosted By: National Physique Committee
(The Largest U.S. Amateur Bodybuilding Organization)
HONORABLE MENTIONS
Honored by recognition, my photography has graced prestigious online platforms like Thrillist, reflecting its appeal and resonance across highly recognized media outlets.