Digital Content
Social media content, digital advertisements, website graphics, etc.
(See “Social Media Marketing” section below for more examples)
Youtube Thumbnail Design
Eye-catching YouTube thumbnails that captivate viewers and drive engagement, ensuring your videos stand out in a crowded digital landscape.
SOCIAL MEDIA MARKETING
A strong social media presence is vital for brand growth and engagement. This section showcases my approach to driving results through strategic social media marketing. This includes: Social Media Strategy, Content Creation & Curation, Copywriting, Graphic Design, Video Editing, Management, Influencer Collaborations, and more! My work helps clients enhance their online presence and achieve their business goals.
Case Study #1: Tacos & Tequila Restaurant and Cantina
Bringing the Fun: Building Connections with Tacos & Tequila
Challenge: The social media strategy was overly promotional, missing opportunities to highlight the restaurant’s vibrant culture.
Solution: Introduced engaging content featuring employees, food, and behind-the-scenes moments to align with the brand’s core value of connection.
Results: Doubled followers in a few months, boosted engagement and brand loyalty, and strengthened the brand’s visual identity and online presence.
Case Study #2: Dog Teeth Cleaning Business
From Mundane to Engaging: Driving Local Awareness for Doggy Dental
Challenge: Doggy Dental’s social media lacked engagement and failed to connect with NYC’s dog-loving community.
Solution: Revamped the feed with vibrant carousels and reels, educating followers on non-anesthetic dog teeth cleaning, while integrating local SEO to target NYC dog owners.
Results: Increased social shares and engagement, boosted inquiries and calls, and established Doggy Dental as a trusted brand in pet care.
Previous Work Experience: At We The Creative / Jovenville, I led a creative team and was responsible for showcasing the company’s portfolio, enhancing its online presence, and driving new business opportunities.
Social Media Example: Brunch Teaser
Goal: Community Engagement
Result: Buzz within the community, High Engagement Rate, Increased Brand Loyalty
Social Media Example: Sweepstakes Giveaway
Goal: To increase brand awareness and following
Results: Increased brand awareness, and following.
Additional Social Media Examples
Social Media Strategy, Copywriting, Graphic Design, Social Media Management, Community Management
Example: Social Media Photo Carousel
The social media photo carousel showcases the top margaritas in a fun and engaging way, encouraging users to pick their favorite cocktail while also promoting the company’s rewards program.
Email Marketing Examples
Skills Showcased: Email Marketing Strategy, Email Design
Video Editing & Videography
With a keen eye for detail and a passion for storytelling, I’ve created visually engaging videos that resonate with audiences and elevate brand narratives.
Influencer Marketing & Content Creation
As a travel content creator, I’ve created engaging content that has reached millions globally. I’ve collaborated with numerous outdoor and travel brands, creating impactful content that resonates with audiences and enhances brand visibility.